Your Totem is live. Now what? A token without a community is just code on a blockchain. This guide covers the tools and strategies for building an engaged community around your Totem.
The Community Feed
Every Totem has its own feed where you and your holders can post updates, share ideas, and discuss the project.
Posting as the Creator
As the Totem’s creator, your posts carry weight. Use the feed to:
- Announce updates - New features, partnerships, or milestones
- Share your roadmap - Let holders know what’s coming
- Start discussions - Ask for feedback or ideas
- Celebrate wins - Highlight community achievements
Regular communication builds trust. Even a simple “still building” update is better than silence.
Engagement Mechanics
The feed has built-in engagement tools:
- Upvotes and downvotes - Community members can vote on posts
- Replies - Threaded comments for discussions
- Tips - Reward valuable contributions
- Heat score - Posts with high engagement trend higher
High-engagement posts get more visibility. Encourage your community to participate.
Tracking Your Growth
Your Totem’s stats page shows key metrics:
| Metric | What It Measures |
|---|---|
| Holders | Unique wallets holding your token |
| Transfers | How many times tokens changed hands |
| Mints | How many times users minted |
| Burns | How many times tokens were permanently removed |
Watch these numbers over time. Growing holder count with steady transfer activity indicates a healthy community.
The Leaderboards
Totems has several leaderboards that give visibility to active projects:
Hot Totems
Ranked by recent activity. Mints, transfers, and burns all contribute to your score. An active community keeps you climbing.
Cooking Creators
Your reputation as a creator. The combined performance of all your Totems determines your rank. Consistent quality builds your profile.
Active Totems naturally rise in visibility. The best marketing is genuine community engagement.
Building Outside the Platform
The platform tools are a foundation, but real communities extend beyond any single app.
Social Presence
Consider establishing:
- Telegram or Discord - Real-time chat with your holders
- Twitter/X - Public updates and wider reach
- Raids - Talk about your Totem in relevant communities
Link these from your Totem’s description so holders can find you.
Content Strategy
Give people reasons to talk about your Totem:
- Educational content - Explain what makes your token unique
- Behind-the-scenes - Share your building process
- Community spotlights - Highlight active members
- Use cases - Show how people are actually using the token
Consistency matters more than perfection. A regular cadence of updates keeps your community engaged.
Liquidity and Trading
A token people can’t easily trade struggles to grow. Consider your liquidity strategy:
Bonding curves - If you chose a bonding curve mod, liquidity is built in. Anyone can buy or sell at any time.
External liquidity - You may want to add liquidity on decentralized exchanges. This requires tokens from your allocation and a paired asset (usually ETH).
Gradual approach - Start small and add liquidity as demand grows. You don’t need deep pools on day one.
Trading activity creates natural word-of-mouth. People talk about tokens they’re excited to hold.
Common Mistakes
Going silent after launch - The worst thing you can do is disappear. Even brief updates maintain trust.
Over-promising - Don’t commit to things you can’t deliver. Under-promise and over-deliver.
Ignoring feedback - Your holders have insights. Listen to them, even when it’s critical.
Focusing only on price - Price follows value. Build something useful and let the market catch up.
Spamming - Constant low-quality posts annoy people. Quality over quantity.
The Long Game
Strong communities aren’t built overnight. Expect the first few weeks to be slow. Keep showing up, keep communicating, and keep building.
The creators who succeed:
- Post regular updates (even small ones)
- Respond to community questions
- Iterate based on feedback
- Stay transparent about challenges
- Celebrate community milestones
Your Totem is a living project. Treat it that way.
Key Points
- Use the Totem feed to communicate with holders
- Track your stats to understand community health
- Active engagement boosts leaderboard visibility
- Extend your community to Telegram, Discord, and Twitter
- Plan your liquidity strategy for trading
- Consistency and transparency build trust over time
The tools are here. The community is waiting. Start building.